Great article on SI.com by Steve Aushburner: http://sportsillustrated.cnn.com/2009/writers/steve_aschburner/03/26/twitter/index.html
Twitter, welcome to the NBA. Lately, halftime ‘tweets’ have become the trendy thing to do, in a league that picks up such statements rather quickly. First, Charlie Villanueva, of the Milwaukee Bucks wrote a ‘tweet’, which is an online status, on his twitter. The gist of what is said was: I sucked this first half, and I’m going to step it up this second half. He then went and fulfilled his prophecy, helping charge the Bucks to a win. Quickly, his hard-nosed coach Scott Skiles admonished Villanueva, and told him and the press that such things shouldn’t happen.
The press this time decided, ‘No this is great!’ and wrote about how halftime tweets, put on the internet via mobile phones, were no different than a quick one minute interview for national television which is normally done every game. Then, Shaquille O’Neal sent a tweet during halftime, a very quick ‘shhhhhhh’. He had meant this towards the fans, he would say later in an interview, as if telling them ‘I’m going against league rules by tweeting, and don’t get me in trouble for it.’
NBA players are notorious for quickly catching onto trends, and making them even trendier. Gilbert Arenas wrote a blog, which single handedly pumped up NBA.com readers. Then there are the T-Mobile ‘Fave 5′ commercials featuring current star Dwayne Wade, and former star Charles Barkley. Another star is Baron Davis, who co-founded ‘Ibeatyou.com’ which is a website where people from around the world can challenge the world to some type of contest; such contests could be a ‘who can go longest without blinking’ style contest. Also, there is Hall of Famer Michael Jordan, who took advantage of making Nike a big company in his hayday, and parlaying that into a lucrative company of his own, called Jordan, a subsidiary of Nike.
Personally, I love this new trend, as it puts the players closer to the fans. And it really is just harmless fun, which everybody could use around now. So I say ‘Tweet away NBA!’
(baron davis) http://laist.com/attachments/la_tim/Shaq%20twitter.jpg)